Dr. Mary Beth Leininger is the Vice President of Veterinary Relations at ASPCA pet health insurance company. She and her husband formerly owned a small animal practice in Michigan and she was the first woman elected President of the American Veterinary Medical Association (AVMA).
In this episode, we talk about the recently released North American Pet Health Insurance Association (NAPHIA) study describing the attitudes of pet owners and veterinarians toward pet health insurance. Both she and I were surprised at some of the findings.
- Why she believes her background in private practice, as AVMA President, and other positions in veterinary industry has prepared her to help the pet health insurance industry to better understand veterinarians and their concerns.
- Comparisons between how pet owners and veterinarians think about pet insurance.
- The benefits to veterinarians of wider adoption of pet insurance by their clients.
- What impact a veterinarian's recommendation could have on the adoption of pet insurance by their clients.
- Differences in the attitudes of veterinarians in the United States and Canada toward pet insurance.
- Whether veterinarian's fear of managed care is as big of a concern as many have been led to believe.
- Why pet health insurance is a win/win for both pet owners and veterinarians.
- Ways veterinarians and their staffs can go about recommending pet insurance to their clients.
- How pet insurance can help pet owners say "Yes" to new and expensive treatments that save pet's lives and improves their quality of life.
- Why she believes veterinarians should recommend only 1 or 2 pet insurance companies to their clients.
Check out these links discussed in the interview: