I interviewed Sandra when she was CEO of Pet Premium pet insurance company in 2014 (Episode 21). She later left the company and recently helped launch a new entrant into the pet insurance industry - 4 Paws. In this episode, we discuss her journey from the human health industry to the pet insurance industry and what she has been doing to prepare for the launch of 4 Paws. We discuss how her previous experience helped shape the 4 Paws policy and what she thinks sets it apart from other companies.
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