In 2018, Eusoh started an innovative alternative to Pet Health Insurance - a community membership that shared one another's pet healthcare expenses. In its function, it was highly successful, but struggled with profitability.
In August, Eusoh Founder and CEO, Allen Kamrava, sent out a letter to members and affiliates that the company would be discontinuing its pet healthcare coverage at the end of September. I received a copy of each of these letters from readers of my blog. Reading between the lines, I suspected that there was more to the story than was revealed in the letters. I was right, and after contacting Allen, he agreed to come on the podcast and explain a lot of what he was legally unable to convey in the letters.
Even though Eusoh ultimately failed to be profitable, I really believe the type of innovative platform that Eusoh built and proved could be an alternative to pet insurance is really needed. Allen describes in detail the hurdles that must be overcome to make this type of innovation successful. If the community sharing model of pet healthcare eventually succeeds as a way to help pet owners to pay for their pet's healthcare expenses and as an alternative to pet insurance, Allen's efforts will not have been in vain. If that happens eventually, he should be considered the pioneer.
Allen is a colorectal surgeon and has seen the shortcomings of the current human healthcare model in the United States. The Eusoh sharing model is similar, yet different in some ways to several sharing platforms that exists in human healthcare today. Ultimately, Allen would like to launch a Eusoh-like model in human healthcare.