This is Part 3 of my discussion with Kent Kruse on the topic of pet insurance. We discuss what both of us feel is the primary limiting factor to the pet insurance industry insuring a higher percentage of pets in the United States. The market penetration has been stuck at the 1-2% level for decades. Although there are likely multiple factors influencing this, one factor stands out above all others. Kent and I discuss what that is and the one... Read more →